Social media is a powerful channel for any digital marketer, including those marketing to farmers. The key to effective social media marketing in the ag industry lies in understanding how farmers use social media and the channels that are most relevant to them.
Farmers are going to form their opinion of your business based on what they see – or don’t see – on social. If you want them to have a positive impression of your brand, products or services, then invest time in cultivating a healthy online community and high-quality, valuable content.
